How I went from a struggling freelancer to building the business of my dreams.
Before there was ever a business podcast. Before selling online courses. Before becoming a digital course creator …there was a freelance designer chained to a cubicle.
Eager to move forward.
Eager to launch a business.
Not having a single clue how to unchain from an office desk and build the life she dreamed of.
Billboards, magazines, and little bit of everything else
Launching my own agency was anything but a smooth ride.
I quit my 9 to 5 job with big hopes and even bigger dreams.
But I was skimming by overworked, undercharging and taking on any client that was willing to pay just about anything. I was answering emails at 3 am, delivering project on Sunday afternoons. I was missing structure, focus and direction. I was missing life.
I started hating the business owner life. I started hating freelancing. I was missing the days I spent safely in my cubicle snuggled between weekly paychecks.
Woah! I had to stop and take a step back.
I stopped taking clients and did what every normal freelancer does in tough times: I had a baby.
If you think a room full of CFOs are tough, try negotiating with a 6 lbs colicky baby
All of a sudden, my time became the most precious commodity I could ever own.
I had convinced myself that the struggle was part of paying my dues as an entrepreneur. I mean, everything I read, everyone I followed preached the same grind until they finally racked the big bucks.
But it wasn’t.
It was my mindset and my strategy.
Every decision meant time away from my growing family. Every move had to matter. Ever client had to be worth my time.
I discovered how to build a highly profitable and predictable business.
I learned that building a strategy was the key to creating a predictable and highly profitable business. I learned
- How to focus my services for optimal reach
- How to choose a niche willing to pay what I was worth
- How to articulate my brand story to resonate with the right people
- How to generate awareness for my services
- How to set up a pipeline to an automated sales process
And since then…
I’ve gone from zero to self-made millionaire and the honor of helping consultants, freelancers, entrepreneurs, and educators build the businesses of their dreams.
I hope the information I provide can help you pave your own path to financial freedom and your best life.